Nike X L’Atlas
A creative collaboration between the swoosh and the artist.
Our Services
- Scenario, Idea and Concept
- 3D Modeling, Design and Render
- Post Production
- Animation and VFX
- Sound Design and Montage
The Mission.
Nike, one of the world’s leading sportswear brands, aims to collaborate with L’Atlas, a globally renowned artist specializing in urban art and graffiti. The mission is to combine Nike’s dynamic and modern aesthetic with L’Atlas’ unique artistic style to create a captivating animation that celebrates the spirit of sports and creativity.
The mission is to produce a 40s animation that embodies the partnership between Nike and L’Atlas. The animation should be innovative, original, and engaging, while conveying the values of both brands: performance, determination, individuality, and artistic expression.
Hypothetical collaboration.
Impressive Result.
The animation showcased a seamless fusion of Nike’s dynamic sportswear aesthetic and L’Atlas’ signature geometric and calligraphic style. Each frame was meticulously rendered, capturing every intricate detail of the artwork and the athlete’s performance. The high-resolution format ensured that viewers could fully immerse themselves in the captivating visuals, providing an unparalleled viewing experience.
JUST DO ART